Client Introduction:

One client sought a steady stream of leads to maintain his business, but Facebook Ads aren't a one-size-fits-all solution. Here’s how our rigorous testing and optimization brought his campaigns to autopilot.

The Challenge:

To generate a consistent flow of qualified leads and scheduled calls while adhering to a tight budget.

Our Solution:

Targeted Audience Research:

Conducted in-depth research to identify and engage a highly targeted audience.

TOF Campaign Execution:

Launched a top-of-funnel (TOF) campaign with three ad sets, optimizing for budget efficiency.

Dynamic Creative Ads:

Utilized Facebook’s dynamic creative ads to test eight creatives and four ad copies, allowing Facebook to identify the most effective combinations.

Initial Ad Spend:

Achieved significant results with an initial daily ad spend of $30.

The Results:

Cost-Effective CPL:

Reduced the cost per lead (CPL) to $23.28, well below the industry average of $100.

Effective Ad Sets:

All three ad sets performed well, with two delivering outstanding results.

Optimized Creatives:

Selected the top two winning creatives and copies to further reduce costs.

Lead Generation Success:

Within just one month, delivered 38 qualified leads ready for scheduled calls.

Client Introduction:

Although this financial advisor once enjoyed strong growth, he faced a decline in demand. Here’s how we helped him regain his competitive edge.

The Challenge:

To restore traction and attract high-paying clients despite previous performance dips.

Our Solution:

Targeted Audience Building:

Leveraged previous performance data and our own research to create and nurture a cold audience through a new funnel.

Initial Ad Campaigns:

Launched three ad sets at $30/day, gradually increasing the budget as we observed positive results.

Effective CBO Implementation:

Utilized Campaign Budget Optimization (CBO) to prioritize high-performing ad sets, even with a modest budget.

The Results:

Lead Generation Success:

Quickly generated a substantial number of leads, putting the advisor back on track.

Impressive CPL:

Achieved a cost per lead (CPL) of $26.59, significantly lower than industry averages while maintaining lead quality.

Winning Ad Set:

Identified a top-performing ad set that continued to deliver results on autopilot.

Budget Efficiency:

Lower CPL allowed for budget reallocation to other funnel stages, enhancing overall campaign effectiveness.

Client Introduction:

A financial advisor, seeking to escape his 9-5 job, launched their business to leverage Facebook Ads for business growth. Here’s how we helped him succeed.

The Challenge:

To generate consistent, high-quality leads on a tight budget, without any historical data to guide us.

Our Solution:

Developed a New Funnel:

Created a custom funnel from scratch to drive leads.

Targeted Cold Audiences:

Focused on new, cold audiences due to the absence of past data.

Launched CBO Campaign:

Initiated a Campaign Budget Optimization (CBO) strategy with three distinct ad sets.

Optimized Large Audiences:

Started with broad audience segments to give Facebook room for optimization.

Ongoing Testing:

Continuously tested various creatives and ad copies to find the most effective approach.ts.

Rigorous RFT Testing:

Conducted four weeks of rigorous real-time testing to refine strategies.

The Results:

Lead Generation Success:

Secured 106 leads in just 3 months time.

Cost-Effective CPL:

Achieved a cost per lead (CPL) of $47, with a total ad spend of $5,017.